Even with growing awareness, persons with disabilities are still too often seen through their disability first. So how do we move towards recognising one another as people first, and as equals?
Inclusion, built step by step
This campaign helps close the gap between awareness and understanding. Through repeated encounters, it encourages a deeper shift in perspective, showing that inclusion is built over time through everyday moments of connection.
Would You Care?
Taking meaningful action and seeing beyond first impressions
When you take the time to look beyond disability, you will begin to find common ground and new reasons to care.
Would You Care? invites us to move past first impressions and make space for more meaningful connections with persons with disabilities.
It is a call to care, connect, and take part in inclusion through everyday actions.
Why Care?
Humans, Inc. is a campaign that reminds us to see the person first.
In this series, persons with disabilities share their lives, passions, dreams and everyday realities, letting us see them as the people they are.
Get to know us
Dennis Teo
Retired IT expert with vision loss
Dennis’ love for photography is more than a hobby, it’s his way of connecting with the world. Beyond the lens, he champions independence and actively volunteers to build understanding and connection between persons with disabilities and the wider community.
Advocating with a vision in mind
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Jared Ng
Sales admin executive with autism
Jared often lives life out loud. A sales admin by day and a board game and K-pop enthusiast by night, he reminds us that inclusion belongs in everyday life.
Creating impact in the details
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Yap Qian Yin
Paralympian and business consultant
Qian Yin charts her own course to advocate for a more inclusive workplace, especially for women with disabilities. The Gold-medalist Paralympian leads open conversations at her workplace, breaking barriers and inspiring inclusion.
Steering inclusion forward
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Gohpi Nathan
Deaf mime and sign language teacher
Actions can speak louder than words when it comes to inclusion. A former mime artiste turned Singapore Sign Language instructor and volunteer, Gohpi brings the deaf and hearing communities together, teaching that inclusion begins with understanding.
Turning silence into connection
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Maximilian Tan
Paralympian and HR executive
Three-time Paralympian Maximillian rides with purpose, in sport and at work. As an HR executive, he champions inclusivity for persons with disabilities in the workplace, proving that true leadership lies in turning care into positive change.
Championing inclusivity
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Rosalina Oktavia
Amputee model and content creator
Rosalina shows that dreams know no limits. From social media model to Para Games inclusive icon, she redefines beauty with confidence and reminds us that physical differences are never barriers to living boldly.
Reframing beauty on her own terms
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Timothy Lee
Actor and dancer with Down syndrome
All the world’s a stage – and Tim shines as he enjoys every moment on it! A part-time actor and dancer, he has turned passion into purpose, using the arts to inspire kindness and advocate for a more inclusive society.
Rewriting the script on disability
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Campaign Showcase
UnAwkward
Using the power of humour, the UnAwkward public education campaign (2023-2024) raised the awareness of social barriers for Singapore's disability community.
Through relatable, everyday scenarios, such as interacting with a colleague with disabilities, the campaign started a movement that encouraged more people to shed their awkwardness and take the first step in getting to know persons with disabilities.
